If you do decide to partipate [sic.] in a sampler program, here are a few tips for you:
1) Mark your product or promo with your business name. Subscribers will be opening a box full of samples. If your card gets separated from your work, how will they know who made it, and how will they find you?
2) Send an example of your work, whenever possible, rather than a coupon or flyer, and send your best work. Don’t use your “seconds” or “oopsies” as advertising. You’re making a first impression here, after all.
3) Sign up for more than one month if you can. Some contributors reaped benefits after a few consecutive months of participating.
Having now organized a sampler box of my own, I'd like to add the following tips gained through my experience at the organizing end:
2) As a sort of corollary to #1, Include as much information as possible. Don't go overboard here, but including a price list, photos of other products, even a little card outlining your philosophy and background can really help potential customers to get a sense of who you are and why your products are special. Help them see the person behind the product!
Have you ever participated in or purchased a sampler box? What tips would you offer buyers or sellers?